Participatory
Facilitate the opportunity for patrons and visitors to express themselves and engage in the vibe.
Share the Love – Cockle Bay Wharf Valentine’s Day Activation 2018, Darling Harbour
Stylishly executed to compliment the many restaurants that line the boardwalk of Cockle Bay Wharf in Darling Harbour, visitors joined in ‘Sharing the Love’ and penned over 1800 messages across a period of four evenings. Not confined to romantic lovers, family, children and tourists joined in. The engagement added visual vitality to the area, spread a harmonious happy vibe and spiked user-generated content (UGC) and memorable awareness for the asset, Cockle Bay Wharf.
Conceptualised and produced as Events & Activation Consultant for Twentieth Letter Marketing & Communications
Align multiple celebrations.
A joint celebration of Chinese New Year and Month of Love, visitors participated in scribing a message in a Lantern of Love. This community engagement piece ran over a series of days and nights and as the messages grew, they transferred to public display.
Lanterns of Love – Month of Love 2015, Darling Harbour
Conceptualised, advocated and brokered as Project Manager Activation, Darling Harbour Transition Project for Sydney Harbour Foreshore Authority
Installation that invites and attracts expression. A self-managed activation where participants become the action, simply by participating.
The seat of Love – Month of Love 2015, Darling Harbour
Conceptualised, advocated and brokered as Project Manager Activation, Darling Harbour Transition Project for Sydney Harbour Foreshore Authority
Bring the community along with the journey.
Leave a Message of Love – Month of Love 2014, Darling Harbour
To coincide with the demolition of the Sydney Convention Centre and in partnership with Darling Harbour Live, visitors were encouraged to leave a ‘message of love”. 48,000 messages made their way onto 400m + of hoarding within 24 hours. The response from the public was electrifying and due to popular demand and a sense of pride and ownership, the messages remained in-situ for a period of weeks. This participatory activation heralded a positive start for the ICC Sydney redevelopment.
Conceptualised, advocated, brokered and project managed as Project Manager Activation, Darling Harbour Transition Project for Sydney Harbour Foreshore Authority