Online Shopping – retail store killer – or is it?
The Forum spoke and consensus is that e-tail and retail can work successfully together with customer experience online and in-store being the ever-essential ingredient.
However, it’s not a cookie cutter solution and business, both small and large must continually listen, test and trial to find their way forward and hold ground in this competitive and dynamic landscape. Special thanks to our panel (L-R) Dale McCarthy, founder & Creative Director of Bondi Born; Tracey Jarvis, Managing Director of Xpand Online Digital Marketing; Evan Hutton, Managing Director of Williams-Sonoma Australia and Charles Clapshaw, futurist and pioneer of eCommerce. Credit to the Mayor of Waverley John Wakefield & Councillor Sally Betts for instigating these important forums and ongoing support from Councillor Leon Goltsman & Emmanuel Constantinou, VP of Bondi and Districts Chamber of Commerce.
Congrats to Peter Morris and Craig Gill from the Economic Development Team at Waverley for all their hard work – and thanks for inviting me to facilitate.
You can listen to the podcast of the forum here.